Case Study
Towne NursingServing the Healthcare Industry
Providing quality care for nursing home and long-term care facility residents.
Towne Nursing, established in 1991, provides top-quality staffing to healthcare facilities across New York. They connect certified professionals with facilities, ensuring personalized, compassionate care for patients.
Strategy
- Consistent visual identity
- Reinforced values of reliability, professionalism, and quality care
- Positioned as a trusted leader in healthcare
Categories
Visual Identity
Banner Design
Brand Strategy
Brand Positioning
Brand Identity
Packaging Design
Banner Design
- Created engaging web banners that align with Towne Nursing’s visual identity.
- Designed banners to highlight key services and drive user engagement.
- Maintained a professional and cohesive look across all digital platforms.
- Focused on clarity and impact to communicate the brand’s values effectively.
Details
Taking It to The Next Level
Challenge
It was ensuring a seamless brand experience across multiple platforms while maintaining a professional and trustworthy aesthetic. Balancing creativity with clarity, I needed to craft designs that communicated Towne Nursing’s core values to both healthcare professionals and potential clients.
Solution
By implemented a cohesive visual identity by unifying logo, color scheme, and typography across all touchpoints. This strategic consistency elevated Towne Nursing’s brand, strengthening its reliability and professionalism while delivering an impactful, cohesive user experience.
“Estee redesigned my business card and promotional material and made it POP! I get so many compliments on how eye-catching they are and how the message is so clear and inviting.
Bryna Lee (Levin) Jacobson
Magnetizing Your Brand by Studying Your Unique Message, Values, and Vision to Attract Your Ideal Clients.
Get In Touch
esteedesigns@gmail.com