Can People Understand What You Do? Using AI to Find the Gaps Between Your Business and Your Message
118.00 ₪ inc. VAT
A hands-on workshop for business owners who want clearer positioning, stronger messaging, and better client attraction. Learn how to use AI to uncover blind spots, clarify your message, and create content that connects with the right audience.
35 in stock
Many business owners use AI to create content, but content isn't the first problem most businesses need to solve.
Before you can communicate clearly, market effectively, or attract the right clients, you need to understand how your business is actually being perceived. Join us for a practical workshop where you'll learn how to use AI as a strategic thinking partner, not just a content creation tool.
During this workshop, you'll discover how to:
• Use AI to uncover blind spots in your business and messaging
• Test assumptions about how potential clients perceive you
• Clarify your identity & positioning
• Identify gaps between what you intend to communicate and what people actually understand
• Create stronger marketing content that attracts the right audience
Workshop Schedule:
10:00-10:30
Open Networking
10:30-11:00
Estee Cohen
Using AI to Better Understand Yourself in Business
Most business owners use AI to create content. Far fewer use it to better understand their business.
In this session, you'll learn how to use AI to uncover blind spots, test assumptions, and see your business through the eyes of someone encountering it for the first time.
We'll explore how AI can help you clarify your identity, positioning, messaging, and offers so you can communicate your value more clearly and confidently.
11:00-11:30
Hadassah Levy
Collaborating with AI to Produce High-Quality Marketing Content
Here's the secret no one tells you about content creation: you can't create consistent content long-term without help. ChatGPT is an attractive assistant - it's quick and inexpensive - but the generic, low-quality content it produces isn't bringing in clients.
The answer isn't to stop using AI; it's to learn how to use the tools that produce thoughtful, evidence-based content that educates and informs your target audience.
11:30-12:00
Facilitated Networking
Date: Wednesday, July 10
Time: 10:00 AM - 12:00 PM
Location: Power CoffeeWorks
105 Yafo St, Yerushalayim,next to JTower and near Machane Yehuda.
Please Note: Drinks and snacks are available for purchase separately.