Hey, I’m Estee!

I help solopreneurs and small business owners build brands that feel clear, professional, and easy to stand behind. Through branding, web design, and marketing design, I create cohesive visuals and digital experiences that work together seamlessly, so your brand looks good, feels aligned, and actually supports your growth.

01. Strategic

Designed with intention, combining creative thinking and insight into how people connect with brands to support real business goals.

02. Innovative

Taking a thoughtful, modern approach to every project, creating designs that feel engaging, relevant, and built to last.

03. Authentic

Valuing clarity, collaboration, and honest communication, making sure your brand reflects who you are and where you’re headed.

Custom Design Solutions

Unique Designs

Creative, attention-grabbing visuals that help you stand out.

Intuitive experiences

This makes it easy for your audience to connect with you.

Strong Brand Identity

Identities that stick with clients and make a lasting impression.

Custom Websites

Responsive, goal-driven websites tailored to business & audience.

Strategic Growth

Strategies designed for long-term impact, consistency, and visibility.

U

Attention to Detail

Polished & aligned so your brand feels professional & cohesive.

HOW CAN I HELP YOU SHOW UP AS YOUR BEST SELF?

Hello! I’m Estee Cohen

I am a branding and design strategist, graphic designer, web designer, UX/UI designer, and content strategist. Basically your go-to for everything visual and strategic in your business. For over 14 years, I’ve helped solopreneurs and small business owners like you attract the clients they’re meant to serve through compelling storytelling and thoughtful design.

As the founder of EsteeDesigns Boutique, I bring a hands-on, personalized approach to every project. I work closely with you to understand your goals, your audience, and your vision, so your brand isn’t just pretty, it’s purposeful. Together, we create cohesive brand identities, websites that actually work, and marketing materials that help your business stand out, connect with the right people, and grow confidently.

Think of me as your design-savvy best friend, someone who knows how to make your brand feel like you, help you figure out the next step, and cheer you on as you show up authentically and confidently.

Ready to turn your vision into a
business that works for you?

Ruthie Pearlman, Author www.ruthiepearlman.com

I was very good at designing my own websites using raw HTML before technology overtook me.  I wasn’t adept in using the new website tools.I needed someone who was available easily and could do what I needed.  Estee was that person. <3  She helped revamp my site, kept it up to date, and added things as and when I needed them added and gave my site a fresh new look. I am getting many more emails directly from my site, which proves the traffic on it is increasing. I would heartily recommend Estee as a good experienced and talented website designer. I like it that you are available, quick to respond, and pleasant to work with. All makes a huge difference!!”

Hilary Faverman,Hilary Faverman Communications

“My website was not user friendly, it was hard to read, difficult to navigate, and outdated in terms of style .I met Estee at a networking event, and she gave me valuable advice. Of course it made sense to turn to Estee once I realized I could not handle the new design myself! I didn’t have to give too much direction, I didn’t have to sit on top of Estee, I gave her an assignment and said “make it better” and she talked me through what she was going to do, got back to me when it was done (on time), and I had “rosh shaket”. I no longer have to explain myself to potential clients! Everything is easy to see, find, and understand. It saves me at least 30 minutes with every single incoming client. Estee is accountable, and gives you peace of mind, which is priceless.”

Rabbi Johnny Solomon #theVirtualRabbi

I  wasn’t sure how to present myself as #theVirtualRabbi on my website in terms of whether I focus on my skills, my image, my client testimonials, or bookings.  Estee understood the inherent challenges in the brief and was solution oriented.  She created an impressive and beautiful website that met all my needs. I now provide my services through WebYeshiva.org, but this was only possible due to the reach and branding of my original site. Estee is fabulous! In addition to her creating my website, my mother also used Estee’s services and really appreciated her professionalism and attentiveness.”

J. Moskowitz, executive in the logistics industry

“It was an immense challenge. We were looking to create a landing page for a new partnership. The union was to be between our proprietary logistics software and an eCommerce company. The software had little or no branding and we reached out to Estee to help us get started. Estee’s portfolio was impressive, but what sealed the deal was when she came into the office and met with us. She was easy to talk to, exuded warmth and professionalism. The eCommerce company had other partnerships that also had landing pages. Estee’s design was far more superior to any of the others.  There is no accounting for taste. I would say Estee’s portfolio speaks for itself. However, I would add that in my experiennce, talented people are often strong willed, opinionated and difficult to work with. With Estee you get the whole package, talent, warmth, professionalism and work delivered by deadline. I recommend Estee without reservation.”

Yael Kliers , yaelsoups.co.il

I was looking for a specific page of my website – the events page – to look more professional and put together. it was a service that I wanted to start focusing on more and marketing more. Estee offered straightforward assistance that was quick and reasonable. Estee took the page, understood what it needed, and broke up the information in a more readable and attractive way, and gave the page an overall better design that was in line with the rest of my website. I feel comfortable sharing the link to that page, and used it in my marketing so people could learn more about the service. Estee was flexible and easy to work with.”

Miriam, Mosaics by Miriam

“Estee helped me realize that I needed clear, consistent brand colors, and guided me through choosing the perfect ones that really reflect my business and personality. Then she organized everything beautifully and made it so easy for me to use the colors in Canva and anywhere else I design. It’s made such a difference in how polished and cohesive everything looks!”

Temima Gass Tech Consultant

“The best part about working with Estee Cohen is her passion for her craft, she feels strongly about empowering her clients to shine their light on the world. Working with her you get a sense that she invest her whole self deeply into any project that she works on and truly cares about it’s success and how it comes out, that just what is so great about working with Estee”

Esti Szegedin

“It’s been a pleasure working with Estee. The process is quick and easy. She understands exactly what you want and the website she built for me is beautiful and professional.”

Rachel Lubchansky

“The one-page website you did for my client recently is amazing! Completely professionalizes her and clearly communicates what a potential client needs to know before taking that next step. Sooooo good!”

Rabbi Anthony Manning: Rabbi , Author, Public Speaker

“The website was old-looking and the content was not easy to find. Estee clearly understood our needs to make the website more user-friendly. Users appreciate the clean design and better user-experience and searchability.  It is now easier to find materials on the website in its new format. Estee listens to her clients’ needs and helps to create a user-friendly website that not only looks good but answers their needs.”

Miriam, Mosaics by Miriam

Working with Estee has made a huge difference for my business. She has an incredible eye for design and a deep understanding of what appeals to my audience. Her input helps my fliers truly reach the right people, beautifully and effectively. I’m so grateful for her creativity and insight!

Yael Stolbach, IL real estate Project manger

“I just met Estee, and we had amazing chemistry-she completely understood me. She asked all the right questions and gave me insights that absolutely blew my mind. The clarity I gained in just one hour about my passion, my mission, where I’m stuck, and my next steps was incredible. I highly recommend Estee-she is an amazing professional”

Miriam, Mosaics by Miriam

“I needed to make some immediate additions to my wordpress site. Estee has also made some beautiful fliers for my business. I loved that Estee offered me the option of explaining to me how to do it or doing it for me. She was responsive and clear. My order form and information page was available when I needed it so I could take orders right away. The fliers Estee has designed for me have been sucessful and reusable. Go for it! Estee is so easy to work with and clear.”

Sharon Altshul , The Real Jerusalem Streets

Starting out and need a logo – but no idea what it should be.We had met before and I knew you had a background in art not just digital design. We worked out something that it has lasted with no desire to change. Also the RJS business cards we did years ago, and I have had reprinted. When I hand them now to someone and they say, “oh I remember this” appreciate the uniqueness of the cards. Estee is a pleasure to work with, patient and knowledgeable. I have recommend Estee many times over the years.

Jessica FeldmanDatingAndMarriageCoach.com

I created designs on canva for my business, but I knew something just wasn’t “perfect” with them. I wanted to do it all on my own, but I saw that there were some spots I needed help with.I know you have a great eye and notice the small details to change my design from “eh” to “OMG”. The little changes that you made to my designs helped strengthen my brand identity by making my logo pop and helped clarify my message with slight tweaks that really show what I am putting out there. Improved brand recognition by really showing who I am in the flyers. Estee has a keen eye and notices the small things that make your brand pop. She is also great at helping people understand the why of their business which in turn improves their branding.

Jaimie, Artist

” I needed feedback about my website and advice for starting my business.. You gave me valuable tools to not only build a better website but also valuable information and strategies for my business success. I’ve seen a steady growth in my business as a result of being prepared for the challenges of certain situations and knowing how to value my time. Estee is highly skilled and has a lot of experience in the  Graphic Design field and is very professional.”

Hadassah Levy Digital Marketer, I-point Media

I was in need of a designer to create high-quality graphics in a short amount of time, to keep up with the demands of an active social media account. I had met you at a networking event and knew we would work well together. Our social media accounts and email newsletter consistently bring people to our website and improve our overall branding and name recognition. More people have heard of us and we are able to stay in their minds with consistent messaging. You’re responsive, put up with my last minute requests with grace and help me clarify what I want when I don’t know. It’s always a pleasure doing business with you.

Julie Meyerowitz/ Hear My Words- Autism

” I was trying to design my own business card in Canva. I was dissatisfied with the way my design was coming together.  I was finding Canva more difficult to use than I’d expected and no matter what I did My design just didn’t look right.  Estee designed a two sided business card for me that highlighted both aspects of my business.  Her design was clear, attractive, and professional.  This was something I was confident sharing at business meetings. More people are becoming aware of my brand in my new location. Estee was so easy to work with.  She was able to capture my brand in a way that was clear and professional. I’m so glad that I chose Estee to help me with this project!”

Jessica Feldman, Dating and Marriage Coach

I created designs on canva for my business, but I knew something just wasn’t “perfect” with them. I wanted to do it all on my own, but I saw that there were some spots I needed help with. The little changes that you made to my designs helped strengthen my brand identity by making my logo pop and helped clarify my message with slight tweaks that really show what I am putting out there.

Get In Touch

esteedesigns@gmail.com