The Identity Reset™

3 Months | 1:1 Sessions

A private space for small business owners ready to build something real, lasting, and unmistakably yours!

We slow down, zoom out, and make sense of you, so your business finally has clear direction and feels fully aligned with who you are.

You’re not confused because you lack ambition, you’re confused because your vision is bigger than your current map. You’ve built momentum, but the path ahead feels blurry. This work gives you a map that actually fits.

What You’ll Walk Away With

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Alignment

Clear sense of who you are & where you’re going

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Language

Words that reflect you, and work everywhere

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Clear Direction

Calm, confident
decision-making

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Foundation

An identity strong enough to grow with you

Why This Works

We don’t create a new brand. I help you recognize what’s already there and align it. Your business starts to reflect your vision, your authority, and your unique logic, not someone else’s.

Let’s Map Your Next Move

Who It’s For:

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Capable

Those who already are successful, but feeling restless or fragmented

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Juggling

Those who have too many offers, roles, or identities that don’t quite click together

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ownership

Those who are wanting more than income: authorship, and long-term growth

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Growth

Those who want to build something that scales without losing themselves

How We Work Together

Dedicated Space

Calm, private 1:1 sessions every other week

CLARITY OF THOUGHT

Thoughtful questions that help things click

Ongoing Support

Support between sessions when you need it

THE CONTAINER

Study the raw material.

  • Your patterns, instincts, and contradictions
  • What’s driving you beneath strategy
  • Where you’ve outgrown your current identity
  • The kind of authority you’re actually meant to hold

Outcome: Deep self-recognition and language that finally fits

Translate identity into orientation.

  • Your role in the market (without trends or personas)
  • What you’re really here to build
  • Decision filters for offers, opportunities, and growth
  • The beginning of a long-term business narrative

Outcome: A clear internal compass

Make it livable and scalable.

  • Simplifying and aligning your offers
  • Clarifying what to say yes/no to
  • Designing a pace that can sustain an empire
  • Future-proofing your identity as you grow

Outcome: Confidence, coherence, and momentum

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Yael Stolbach, IL real estate Project manger

“I just met Estee, and we had amazing chemistry-she completely understood me. She asked all the right questions and gave me insights that absolutely blew my mind. The clarity I gained in just one hour about my passion, my mission, where I’m stuck, and my next steps was incredible. I highly recommend Estee-she is an amazing professional”

Rabbi Johnny Solomon #theVirtualRabbi

“I  wasn’t sure how to present myself as #theVirtualRabbi on my website in terms of whether I focus on my skills, my image, my client testimonials, or bookings.  Estee understood the inherent challenges in the brief and was solution oriented.  She created an impressive and beautiful website that met all my needs. I now provide my services through WebYeshiva.org, but this was only possible due to the reach and branding of my original site. Estee is fabulous! In addition to her creating my website, my mother also used Estee’s services and really appreciated her professionalism and attentiveness.”

Jessica FeldmanDatingAndMarriageCoach.com

“I created designs on canva for my business, but I knew something just wasn’t “perfect” with them. I wanted to do it all on my own, but I saw that there were some spots I needed help with.I know you have a great eye and notice the small details to change my design from “eh” to “OMG”. The little changes that you made to my designs helped strengthen my brand identity by making my logo pop and helped clarify my message with slight tweaks that really show what I am putting out there. Improved brand recognition by really showing who I am in the flyers. Estee has a keen eye and notices the small things that make your brand pop. She is also great at helping people understand the why of their business which in turn improves their branding.“

Miriam, Mosaics by Miriam

“Estee helped me realize that I needed clear, consistent brand colors, and guided me through choosing the perfect ones that really reflect my business and personality. Then she organized everything beautifully and made it so easy for me to use the colors in Canva and anywhere else I design. It’s made such a difference in how polished and cohesive everything looks!”

Temima Gass Tech Consultant

“The best part about working with Estee Cohen is her passion for her craft, she feels strongly about empowering her clients to shine their light on the world. Working with her you get a sense that she invest her whole self deeply into any project that she works on and truly cares about it’s success and how it comes out, that just what is so great about working with Estee”

Sharon Altshul , The Real Jerusalem Streets

“Starting out and need a logo – but no idea what it should be.We had met before and I knew you had a background in art not just digital design. We worked out something that it has lasted with no desire to change. Also the RJS business cards we did years ago, and I have had reprinted. When I hand them now to someone and they say, “oh I remember this” appreciate the uniqueness of the cards. Estee is a pleasure to work with, patient and knowledgeable. I have recommend Estee many times over the years.“

Jaimie, Artist

” I needed feedback about my website and advice for starting my business.. You gave me valuable tools to not only build a better website but also valuable information and strategies for my business success. I’ve seen a steady growth in my business as a result of being prepared for the challenges of certain situations and knowing how to value my time. Estee is highly skilled and has a lot of experience in the  Graphic Design field and is very professional.”

Miriam, Mosaics by Miriam

Working with Estee has made a huge difference for my business. She has an incredible eye for design and a deep understanding of what appeals to my audience. Her input helps my fliers truly reach the right people, beautifully and effectively. I’m so grateful for her creativity and insight!

Jessica Feldman, Dating and Marriage Coach

” I created designs on canva for my business, but I knew something just wasn’t “perfect” with them. I wanted to do it all on my own, but I saw that there were some spots I needed help with. The little changes that you made to my designs helped strengthen my brand identity by making my logo pop and helped clarify my message with slight tweaks that really show what I am putting out there.“

THE TRANSFORMATION

Before

  • You feel like you’re meant for more, but can’t quite put words to it
  • Your confidence comes and goes
  • Your offers or messaging don’t fully match who you are anymore
  • You sound clear on the outside, but don’t feel it on the inside

After

  • You understand your role, your strengths, and where you’re heading
  • You can explain what you’re building without overthinking it
  • Decisions feel simpler and calmer
  • Your business starts shaping itself around you

Investment: 3120 ₪ + VAT

You don’t need more information.
You need a map that matches your ambition.

Apply for The Identity Reset™

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Get In Touch

esteedesigns@gmail.com